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Dating Site to Match Couples Based on Smell (Fast Company Magazine)

Scientists have already demonstrated that scent is a key to attraction, and that the root causes are evolutionary. A new dating startup, two-and-a-half years in the making, aims to match people by their scent profiles. Basisnote , founded by biologist August Hämmerli, determines natural body scent through a quick saliva test. Potential online daters send those tests in, and the results will be ...


Read the full story here. Posted on April 14th, 2009.

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